Disgust Promotes Disposal: Souring the Status Quo

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Disgust Promotes Disposal: Souring the Status Quo

Humans naturally dispose of objects that disgust them. Is this phenomenon so deeply embedded that even incidental disgust – i.e., where the source of disgust is unrelated to a possessed object – triggers disposal? Two experiments were designed to answer this question. Two film clips served as disgust and neutral primes; the objects were routine commodities (boxes of office supplies). Results re...

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Disgust disposal effect 1 Running head: DISGUST PROMOTES DISPOSAL Disgust Promotes Disposal: Souring the Status Quo

Humans naturally dispose of objects that disgust them. Is this phenomenon so deeply embedded that even incidental disgust – i.e., where the source of disgust is unrelated to a possessed object – triggers disposal? Two experiments were designed to answer this question. Two film clips served as disgust and neutral primes; the objects were routine commodities (boxes of office supplies). Results re...

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The disgust-promotes-disposal effect

Individuals tend toward status quo bias: preferring existing options over new ones. There is a countervailing phenomenon: Humans naturally dispose of objects that disgust them, such as foul-smelling food. But what if the source of disgust is independent of the object? We induced disgust via a film clip to see if participants would trade away an item (a box of unidentified office supplies) for a...

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Disgust disposal effect 1 Running head : DISGUST PROMOTES DISPOSAL

We propose that incidental disgust (i.e. disgust triggered by a factor unrelated to the decision at hand) can influence the choice between two commodities, even when decision makers are unaware of the influence. Two experiments tested the hypothesis that decision makers exposed to an incidental disgust prime (as opposed to a neutral prime) would be more likely to dispose of a status-quo object ...

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ژورنال

عنوان ژورنال: SSRN Electronic Journal

سال: 2010

ISSN: 1556-5068

DOI: 10.2139/ssrn.1624889